紐約當(dāng)?shù)貢r(shí)間 4 月 7 日,克里奧國際廣告獎(jiǎng)(Clio Awards ,下文簡(jiǎn)稱克里奧 )官方宣布:受疫情影響,已調(diào)整更新 2020 年及 2021 年的賽事日程。調(diào)整內(nèi)容主要包括:本屆克里奧報(bào)獎(jiǎng)時(shí)間延長(zhǎng)至 2021 年 2 月(期間分三個(gè)報(bào)獎(jiǎng)批次,且第一批作品報(bào)獎(jiǎng)截止日期為 2020 年 9 月 18 日),相應(yīng)的本屆頒獎(jiǎng)典禮的時(shí)間也從原定 10 月挪至 2021 年 4 月。
Clio Pressroom 官宣
克里奧通過官方網(wǎng)站的新聞專欄 Clio Pressroom、Facebook 主頁、Twitter 主頁和 LinkedIn 主頁等發(fā)布了賽事日程調(diào)整的信息,表示:“為了更好地完成我們的使命,給參賽者提供支持,我們決定把克里奧國際廣告獎(jiǎng)的報(bào)獎(jiǎng)截止日期延長(zhǎng)至 2021 年,且第一批報(bào)獎(jiǎng)截止日期為 2020 年 9 月 18 日。更多信息,請(qǐng)點(diǎn)擊查看……”
Clio Awards Twitter@ClioAwards 官宣
Clio Awards Facebook@CLIO Awards 官宣
Clio Awards LinkedIn@The Clio Awards 官宣
以下是克里奧(Clio Awards)官宣日程調(diào)整計(jì)劃的全部?jī)?nèi)容:
中譯版:
克里奧宣布調(diào)整 2020 年和 2021 年賽事日程
紐約時(shí)間 2020 年 4 月 7 日,克里奧國際廣告獎(jiǎng),最富盛譽(yù)的國際性創(chuàng)意廣告大獎(jiǎng),今天宣布對(duì)賽事日程做出一些結(jié)構(gòu)性調(diào)整,我們將會(huì)將在本評(píng)獎(jiǎng)周期的稍晚階段去評(píng)選出最佳創(chuàng)意作品。
為了滿足廣告行業(yè)的需求,克里奧將把資格審查入口和報(bào)獎(jiǎng)入口的開放時(shí)間延遲至 2021 年,并把原定于 2020 年 10 月的頒獎(jiǎng)典禮挪至 2021 年 4 月舉行。
目前最新報(bào)獎(jiǎng)入口已開放,最低的報(bào)名繳費(fèi)入口已延長(zhǎng)開放至秋季,直至 2021 年 3 月參賽者都可通過靈活的付款方式繳納報(bào)名費(fèi)用。1 月 27 日開啟報(bào)名通道以來提交成功的參賽內(nèi)容都將被納入當(dāng)前項(xiàng)目周期。
“面對(duì)新冠病毒帶來的挑戰(zhàn),對(duì)我們及所服務(wù)的行業(yè)來說都是艱難的。我們知道,每個(gè)人都必須做出艱難決定,我們希望能夠擺脫當(dāng)下困境?!笨死飱W主席 Nicole Purcell 說,“只有參賽者眾多,我們的獎(jiǎng)項(xiàng)才能繁榮,因此,我們決定向創(chuàng)意界致敬的最佳方法,就是讓他們有時(shí)間專注于員工和公司所面臨的新現(xiàn)實(shí)。我們堅(jiān)信廣告行業(yè)將會(huì)繼續(xù)堅(jiān)持生產(chǎn)出鼓舞人心的作品,也不想讓任何人錯(cuò)過這個(gè)展現(xiàn)自我的機(jī)會(huì)。有了這個(gè)新的賽事日程表,我們期待著在一個(gè)更恰當(dāng)?shù)臅r(shí)候重聚各路創(chuàng)意人才,共同為創(chuàng)意喝彩。”
克里奧賽事目前將按照如下日程安排進(jìn)行:
資格申報(bào)入口開放期:2019 年 1 月 1 日- 2021 年 2 月 12 日
截止日期一:2020 年 9 月 18 日
截止日期二:2020 年 12 月 4 日
截止日期三:2021 年 2 月 5 日
評(píng)審:2021 年 2 月
頒獎(jiǎng)典禮:2021 年 4 月Purcell 繼續(xù)說道:“此前有段時(shí)間,我們就一直討論著將創(chuàng)意節(jié)的舉辦時(shí)間調(diào)整至春季,所以對(duì)我們來說,這是一次自然的選擇,在可預(yù)見的未來,新的賽事日程表將被保留使用?!?/p>
需要協(xié)作辦公空間或獎(jiǎng)項(xiàng)信息的創(chuàng)意人,若想尋求溝通與聯(lián)系,可前往由資深廣告記者 Tim Nudd 指導(dǎo)的克里奧相關(guān)內(nèi)容網(wǎng)站。比如為應(yīng)對(duì)疫情,網(wǎng)站 Muse by Clio 新增了一個(gè) #WFH Diaries 系列欄目,內(nèi)含廣告從業(yè)者如何在家工作和生活的相關(guān)內(nèi)容;Muse Recruits ,一個(gè)把創(chuàng)意人才和亟需他們的雇主聯(lián)系起來的招聘專欄。Ads of the World ,克里奧的創(chuàng)意數(shù)據(jù)庫,也是一個(gè)免費(fèi)且易于訪問的靈感和認(rèn)知來源網(wǎng)站。
有關(guān)克里奧的更多信息,請(qǐng)?jiān)L問 www.clios.com 。
英文版:
THE CLIO AWARDS ANNOUNCE
NEW PROGRAM SCHEDULE FOR 2020 AND 2021NEW YORK—(April 7, 2020)— The Clio Awards, the premier international awards competition for the creative business, today announced a number of structural changes to its program schedule that will allow for the company and its entrants to celebrate the best creative work of the current cycle at a later date. In effort to meet the needs of the advertising industry, the Clio Awards will extend its eligibility and entry windows into 2021 and move its awards ceremony from October 2020 to April 2021.
The program is currently open for entries, but the company will extend its lowest entry fee window into the fall and work with entrants on a flexible payment schedule until March 2021. All submissions completed since the launch on January 27th will be considered as part of the current, extended program cycle.
“Dealing with the challenges brought on by the coronavirus has been tough on us and the industry we serve. We understand that everyone is having to make difficult decisions and we wanted to be able to take something off their plate for right now,” said Clio Awards president Nicole Purcell. “Our business only thrives when our entrants thrive, so we decided the best way to honor the creative community would be to give them time to focus on their staff and the new realities their companies face, but we know that the industry will persevere and continue producing inspiring work and we don’t want anyone to miss out on the benefits of highlighting that. With this new schedule, we look forward to getting back to the business of bringing people together to celebrate creativity at a time that feels more appropriate.”
The Clio Awards program will now run on the following schedule:
Eligibility Window—January 1, 2019- February 12, 2021
Deadline I – September 18, 2020
Deadline II – December 4, 2020
Deadline III – February 5, 2021
Judging—February 2021
Awards Ceremony—April 2021“We’ve talked about moving our show back to the spring for some time, so this was a natural choice for us and the new schedule will remain in place for the foreseeable future,” continued Purcell.
Creatives seeking an outlet for conversation and connection in the absence of collaborative office spaces and awards circuits can look to the Clio Awards content site led by veteran advertising journalist Tim Nudd. In response to the crisis, Muse by Clio has added a #WFH Diaries series highlighting how industry leaders have adjusted to work and life at home, and Muse Recruits, a column launched to connect creative talent with the employers who need them right now. Clio’s creative database, Ads of the World, is also a free and easily accessible source of inspiration and recognition.
For more information about the Clio Awards, visit www.clios.com.
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