受疫情影響，D&AD （Design and Art Direction，英國(guó)設(shè)計(jì)與美術(shù)指導(dǎo)協(xié)會(huì)） 已于 3 月底宣布 2020 年 D&AD 創(chuàng)意節(jié)取消，各類獎(jiǎng)項(xiàng)的評(píng)選與頒發(fā)改為線上進(jìn)行。D&AD 首席執(zhí)行官 Patrick Burgoyne 通過(guò)官網(wǎng)向公眾致信，詳細(xì)解釋了以上決定的相關(guān)內(nèi)容，并公布了最新的參賽日期及評(píng)選過(guò)程。2020 年 D&AD 各類獎(jiǎng)項(xiàng)的提名及獲獎(jiǎng)?wù)吖既掌诖?。除官網(wǎng)外，D&AD 還通過(guò) Facebook、Twitter 等社交媒體發(fā)布了以上決定。

D&AD CEO Patrick Burgoyne 通過(guò)官網(wǎng)向公眾致信，詳細(xì)解釋了 2020 年 D&AD 針對(duì)疫情采取的變更舉措

以下是 D&AD CEO Patrick Burgoyne 公開(kāi)信內(nèi)容，包括中譯文和英文原文：

D&AD 關(guān)于 COVID-19 的聲明
一封來(lái)自 D&AD 首席執(zhí)行官 Patrick Burgoyne 的信

此刻我們都在盡全力度過(guò)史無(wú)前例的危機(jī)，但也必須去正視一些問(wèn)題。在 D&AD，包括其他任何地方，我們的首要任務(wù)都是確保人們的健康福祉，其次是明確行業(yè)以及環(huán)境中出現(xiàn)的挑戰(zhàn)，再據(jù)此調(diào)整我們的各類項(xiàng)目，持續(xù)為所在社群提供靈感與鼓勵(lì)。

正如已經(jīng)宣布的，出于疫情對(duì)未來(lái)幾個(gè)月的明確影響，今年的線下慶祝活動(dòng)將不再舉行。這里再重申一遍，今年將不再舉行 D&AD 創(chuàng)意節(jié)，我們正在聯(lián)絡(luò)演講者、合作機(jī)構(gòu)以及購(gòu)買了門票的人們，通知他們以上變更。The New Blood Festival 是否舉行也在討論中。盡管如此，我們將竭盡所能延續(xù)過(guò)去 58 年的努力，為創(chuàng)意社群提供最優(yōu)質(zhì)的服務(wù)。一直以來(lái)，D&AD 都被優(yōu)質(zhì)的創(chuàng)意所鼓舞并為之喝彩，我們堅(jiān)信偉大的作品將讓所有人獲益。這一點(diǎn)在過(guò)去很重要，現(xiàn)在仍很重要，在將來(lái)也是。我們的行業(yè)在面對(duì)疫情時(shí)，也已展現(xiàn)出偉大的創(chuàng)意與革新。

因此，盡管流行疾病讓我們的首要任務(wù)發(fā)生了戲劇性的調(diào)整，我們?nèi)詧?jiān)信過(guò)去 12 個(gè)月優(yōu)秀的作品值得被授獎(jiǎng)，并且通過(guò)收到的反饋，我們相信這是正確的決定。我們杰出的評(píng)委們將通過(guò)線上集結(jié)，本著 D&AD 評(píng)委一如既往展現(xiàn)出的嚴(yán)格與公正，評(píng)選今年的入圍作品。

我們相信今年涌現(xiàn)出的富有天分的人們，盡管受疫情影響，他們失去了許多傳統(tǒng)的溝通渠道，仍值得被行業(yè)知曉。因此，我們正與合作方及大學(xué)共同努力，為他們打造新的接口，我們也與慷慨的贊助方一起，協(xié)助他們開(kāi)啟征程，并擁有高產(chǎn)和成功的未來(lái)。若無(wú)新鮮血液，將是整個(gè)社群的缺失。這一點(diǎn)在今年也是一樣。

我們將在討論之后公布其他細(xì)節(jié)。另外，我們也積極地相信，出于外部環(huán)境導(dǎo)致我們不得不去做的嘗試，在日后會(huì)被看作是優(yōu)秀的實(shí)踐。如若此，災(zāi)難過(guò)去之后，本著所有人的益處考慮，我們會(huì)將這些嘗試?yán)^續(xù)執(zhí)行下去。

正如我們一如既往地支持著整個(gè)行業(yè)，整個(gè)行業(yè)也在支持著我們。為此，我們將繼續(xù)送上感謝。

順祝各位平安，理性應(yīng)對(duì)當(dāng)下，并期待在線上見(jiàn)到大家。

D&AD 首席執(zhí)行官 Patrick Burgoyne

D&AD Statement on COVID-19
A letter from D&AD CEO Patrick Burgoyne

As we all make our way through this unprecedented crisis as best we can we are forced to get things in perspective. At D&AD, as everywhere else, our priorities are; the health and well-being of our people; then to address some of the challenges facing the business as well as we can in the circumstances; then to try and adapt our programs and products so that we can continue to provide some inspiration and stimulation to our community.

As already announced our physical events clearly can't happen as they did for the foreseeable future. So to repeat, we will not be holding the D&AD Festival this year and we are in the process of contacting all our speakers, partners and ticket holders with more information about this. The New Blood Festival is also obviously under review. But, inasmuch as we are able, we are determined to do the very best for the creative community we have served for the last 58 years. D&AD has always stimulated and celebrated creative excellence, in the belief that great work is always worthwhile, producing as it does better outcomes for all. If this was important before it remains important, and will be important again. Indeed our industry is already demonstrating great creativity and innovation in the face of the virus.

So - and despite the dramatic re-ordering of priorities that the pandemic has caused -  we believe that the best work of the last twelve months still deserves to be awarded; and we're encouraged to believe that this is the right thing to do by the feedback we've had. Our distinguished jurors will assemble - digitally of course - to judge this years' entries, with the same rigour and integrity that D&AD jurors always display. And we are exploring new ways of celebrating our Pencil winners with our community, wherever you are. 

We believe that this years' emerging talent - which will sadly miss out on many of the customary rites of passage - still deserves to be given its chance to impress and access the industry. So, with our partners and our universities network, we are exploring new ways to provide that interface and, with our generous sponsors, help a new generation hit the ground running and become productive and successful. Without new blood, our community loses; this is as true in this extraordinary year as any other.

Details of all this will follow as we work it out. And, optimistically, perhaps some of the things we are being forced to do by circumstances will come to be seen as best practice; and we will carry on wanting to do them as the crisis recedes, to everyone's benefit.

Just as we have always supported the industry with our surpluses, so it has always supported us. We continue to thank you all for that.

Stay safe and sane and see you on the other side.

Patrick Burgoyne, CEO, D&AD

官網(wǎng)還公布了關(guān)于 2020 年 D&AD 各類獎(jiǎng)項(xiàng)的參與及評(píng)選細(xì)節(jié)：受疫情影響，參賽日期延長(zhǎng)至 2020 年 4 月 3 日，作品的商業(yè)發(fā)布日期需在 2020 年 4 月 19 日之前。D&AD 對(duì)各類獎(jiǎng)項(xiàng)均開(kāi)通了在線遞交參選作品的方式，書(shū)籍設(shè)計(jì)、雜志及報(bào)紙?jiān)O(shè)計(jì)、平面設(shè)計(jì)以及包裝設(shè)計(jì)等類別還將保留部分實(shí)體材料遞交渠道。

2020 年 D&AD 獎(jiǎng)項(xiàng)評(píng)選的具體日期更新

評(píng)選部分，線上評(píng)選將于 2020 年 5 月 12 日至 6 月 5 日進(jìn)行。針對(duì)書(shū)籍設(shè)計(jì)、雜志及報(bào)紙?jiān)O(shè)計(jì)、平面設(shè)計(jì)以及包裝設(shè)計(jì)的評(píng)選，將保留面對(duì)面評(píng)議過(guò)程，但 D&AD 將減少人員聚集的數(shù)量，同時(shí)減少評(píng)委搭乘國(guó)際航班的需求。

為確保每一份參選作品被公正對(duì)待，D&AD  將充分給與線上評(píng)選過(guò)程中，評(píng)委們針對(duì)每一件參賽作品的討論時(shí)間。與往年一樣，作為卓越創(chuàng)造力的珍貴體現(xiàn)，獲得鉛筆獎(jiǎng)將依舊頗具挑戰(zhàn)，并反映出 D&AD 近六十年的一貫高水準(zhǔn)。具體的獲獎(jiǎng)名單公布日期以及慶祝方式還在討論中，D&AD 將在未來(lái)及時(shí)相關(guān)信息。

更多內(nèi)容請(qǐng)?jiān)L問(wèn) D&AD 官網(wǎng)：www.dandad.org

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